Why every app wants to become a finance app
The push to embed budgeting tools into daily life
9 mins
Dec 7, 2024
Have you noticed how every app lets you split bills or invest? Financial tools create user engagement. Nova taps into this by focusing on experience.
Engagement = loyalty
Budgeting apps like Nova aren’t just tools; they’re daily-use products. Every transaction is a chance to re-engage the user. That’s why many platforms want to integrate finance—it keeps people coming back.
It creates new revenue streams
Finance means monetisation. Whether it’s through lending, savings products, or premium insights, companies can expand into fintech and increase their margins. Nova, while free to start, is exploring advanced AI features that may become subscription-only in the future.
But trust is non-negotiable
With great financial power comes great responsibility. Apps entering finance must meet regulatory and ethical standards. Nova’s approach—focusing on transparency, education, and user empowerment—is what sets it apart.
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Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of financial instruments and/or cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Signals, any related analysis and insights pertaining to Opes Borsa are solely for informational purposes and are, under no conditions, to be regarded as financial advice, which can only be provided by registered professionals. Further, Opes Borsa does not provide access or enables its users to any form of trading or financial transaction within its platforms.
Opes Borsa would like to remind you that the data contained in this website or in the Opes Borsa dashboard is not necessarily real-time nor accurate. The data and prices on the website or the dashboard are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes.
Opes Borsa and any provider of the data contained in this website or dashboard will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website. It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website or dashboard without the explicit prior written permission of Opes Borsa and/or the data provider.
All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website or dashboard. Opes Borsa may be compensated by the advertisers that appear on this website, based on your interaction with the advertisements or advertisers.
Download
Opes Borsa
to get started.
Get iOS app
“Ubi Ratio, Ibi Opes.”
© 2025 Opes Borsa Technologies. All Rights Reserved.
Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of financial instruments and/or cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Signals, any related analysis and insights pertaining to Opes Borsa are solely for informational purposes and are, under no conditions, to be regarded as financial advice, which can only be provided by registered professionals. Further, Opes Borsa does not provide access or enables its users to any form of trading or financial transaction within its platforms.
Opes Borsa would like to remind you that the data contained in this website or in the Opes Borsa dashboard is not necessarily real-time nor accurate. The data and prices on the website or the dashboard are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes.
Opes Borsa and any provider of the data contained in this website or dashboard will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website. It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website or dashboard without the explicit prior written permission of Opes Borsa and/or the data provider.
All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website or dashboard. Opes Borsa may be compensated by the advertisers that appear on this website, based on your interaction with the advertisements or advertisers.
Download
Opes Borsa
to get started.
Get iOS app
“Ubi Ratio, Ibi Opes.”
© 2025 Opes Borsa Technologies. All Rights Reserved.
Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of financial instruments and/or cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Signals, any related analysis and insights pertaining to Opes Borsa are solely for informational purposes and are, under no conditions, to be regarded as financial advice, which can only be provided by registered professionals. Further, Opes Borsa does not provide access or enables its users to any form of trading or financial transaction within its platforms.
Opes Borsa would like to remind you that the data contained in this website or in the Opes Borsa dashboard is not necessarily real-time nor accurate. The data and prices on the website or the dashboard are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes.
Opes Borsa and any provider of the data contained in this website or dashboard will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website. It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website or dashboard without the explicit prior written permission of Opes Borsa and/or the data provider.
All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website or dashboard. Opes Borsa may be compensated by the advertisers that appear on this website, based on your interaction with the advertisements or advertisers.